How often should we send newsletters and notifications ?
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William Nicholls
Last Update 6 days ago
All Lares please coordinate and work collaboratively
1. Transpond Daily Newsletters
1. Transpond Daily Newsletters
- Optimal Frequency:
Send Monday to Friday (excluding weekends). Midweek days—Tuesday, Wednesday, and Thursday—consistently register the strongest engagement and click-through rates. If a full five-day schedule introduces content fatigue, a structured 3-day cadence (Tuesday, Wednesday, Thursday) delivers optimal results. - Best Time of Day (UK Time):
- Primary Window: 09:30 – 10:15 am
Most professionals clear out urgent morning fire-drills by 9:30 am and settle into planned daily reading and administration between 10:00 am and 12:00 pm. Sending slightly off the hour (e.g., 9:47 am or 10:12 am) prevents your message arriving at the exact instant as bulk scheduled mailings. - Secondary Window: 01:15 – 02:00 pm
A secondary spike occurs directly following the post-lunch desk return.
- Primary Window: 09:30 – 10:15 am
- Optimal Frequency:
- Broadcast / Marketing Push: 2 to 3 times per week maximum. Bombarding users daily with generic broadcast push notifications leads to prompt notification muting or app uninstalls.
- Event / Value-Triggered Push: Send as relevant (e.g., an alert 15–30 minutes before a live coaching session or collaborative call).
- Direct Nudge Push: Only send to non-openers a few hours after the newsletter drops.
- Broadcast / Marketing Push: 2 to 3 times per week maximum. Bombarding users daily with generic broadcast push notifications leads to prompt notification muting or app uninstalls.
- Best Time of Day (UK Time):
- Morning Desk Slot: 08:45 – 09:15 am
Arrives just as subscribers start planning their workday on mobile or desktop browsers, teasing the day’s core insight. - Lunchtime Catch-Up: 12:30 – 01:15 pm
A natural downtime window when users check lock screens and browse updates during their break. - Afternoon Reminder: 02:30 – 03:00 pm
Effective as a nudge for a morning dispatch or to prompt registrations for upcoming events before the end of the business day. Avoid sending between 4:00 pm and 5:00 pm, as end-of-day wrap-ups consistently yield the lowest reaction rates.
- Morning Desk Slot: 08:45 – 09:15 am
- 09:45 am: The Transpond daily newsletter deploys to inboxes.
- 10:00 am – 11:30 am: Inbox absorption window where opens naturally peak.
- 01:15 pm (Optional Push): If you are running an urgent reminder, masterclass alert, or an afternoon nudge for unread dispatches, release the matching push notification during the post-lunch break.